"A picture paints a thousand words" - we've all heard this one but on the Internet, while Google remains to be King of the top search engines in majority of countries all around the world, this is not the case. Google prefers words and text. This is a concept that not many people can understand and familiarize themselves with because we're still stuck in the conventional world of illustrating our message across to our target readers through pictures and elaborate drawings. But if you want yourself to rank highly in Google, it's simple.feed it what it wants and that's words and text.
Why is Google hungry for words?
The axis of online search has changed thousands upon thousands of times ever since search engines became popular because they are constantly trying to improve themselves so that they can better serve Internet users. Most of the time (I repeat, most of the time) we are looking for information and Google's desire is to bring information to its users. We are sure among many other desires of this Giant Search Engine is to make more money but the when you look at a search engine's standpoint, finding you quick, relevant, accurate results is one of their priorities.
Before Google came along, there were many search engines and it was hard to determine who was better than whom - but now, we have the few large ones dominating the search engine scene and I can safely say that Google leads the pack and if they continue to do what they are doing, they will CONTINUE to lead the pack.
Can't I advertise on Google and get traffic. All this talk about words is awfully confusing
It's true and I feel sorry for those who are confused about how to get about
working the love words into your websites and feel that the only choice they have is to advertise on Google. To be honest with you, yes, advertising on Google can definitely get you new customers but how long can you sustain it? If the campaign is making a lot of difference, then by golly, go ahead.
But if you're working on a shoestring budget or don't feel that you want to use up that kind of money, the alternative is to pump your website up with words and useful information that your target market loves to read.
And yes, it involves quite a bit of Net surfing and writing.
What kind of articles or stuff should I put on my website or business blog?
In short, let me illustrate it this way. If you're your customer, what would you be most interested in? Let's say you're into the musical instruments business, my question to you would be this - what kind of articles or information would your customers love to read about? Would it be the latest orchestra performance? The latest cellphone model release from Nokia? Or would it be the latest parenting book in the market? BINGO.
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So, tailor-make your articles and business blog entries and Google will definitely love you for it simply because your visitors love you for it.
Google Loves Words
