Price Guide for Embroidered Products

MichelleR227 · April 3rd, 2011, 11:53 AM

I am looking into starting a small at home embroidery business and I am having a hard time pricing my products. I know there is no "set in stone" guide, but what/where can I find a starting point.
Some price by # of stitiches, i.e. .50/1000 stitiches, or such,
How much to price the actual item you buy, some suggest the Keystone Pricing, which is doubling the cost you pay for it, which seems a little unreasonable for some items.

Some guidance would be so much appreciated!
Thank you for your advices.

dtgprinter · April 3rd, 2011, 12:15 PM

The Promotion Products Associations suggest you take all your costs, goods/couriers/artwork/embroidery/screenprinting etc and "divide" by 0.6

This gives you a 40% profit margin to cover overhead and your profit. Your embroidery cost above should be what it would cost you at whole sale to get the goods embroidered. Don't sell yourself short and undervalue the cost of actually doing the embroidery.

From that price you may want to round up a bit or down a bit based on the size of the order and your relationship with the client.

Try not to "under price" your product just because your overhead is low. Sell on service and you will develop better clients. Remember whenyour business grows and starts to develop overhead there will always be another "startup" business selling cheap to steal your customers but if you have developed higher quality client they will stay with you and you will reap better than average results.