March 14th, 2010, 11:03 PM
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#1 (permalink)
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Junior Member
- Join Date:
- Jun 2009
- Location:
- Philly, PA
- Posts:
- 26
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Pricing HELP!!!
I'm still new to this Embroidery biz, so please bear with me.
I'm having a pricing issue, I own a small gift shop, I do a lot of custom terry towels, monogramming, name drops, etc. I had a very small SWF 6 needle machine, that was rather old, it worked decent, but I couldn't really complain because I paid almost nothing for it, considering what machines go for. It was FAR from a production machine.
Anyway, my embroidery sector was growing, growing pretty well. So I decided to buy a brand new SWF 15-needle 4 head machine. I wanted to grow it, start to get the word out to some litte league teams, local businesses and stuff. Got it in, runs great. I started to solicit some local sports teams, businesses, and such.
Apparently I didn't do very good homework. There is an embroiderer in the next town over from me that is HUGE. He's pretty much got everyone around using him, colleges, school, uniform companies, sports teams. Just for the heck of it, I walked into their showroom, and I can't belive their prices! They are SO cheap. They've got a window in the shop that looks out into their production area. There has gotta be 1,000 heads in this place.
If I have to match their prices, I will never make any money. There were even a few things in there, that they were selling FINISHED cheaper than I could buy BLANK! To make it worse, they do flat rate embroidery, no per K.
They had REALLY nice 6 panel caps for $4 embroidered. Golf towels for $2.50!
I'm freaking out, I just dropped a TON of money on a new machine, and the biggest thing I have run through a 4 head is 12 pcs. How am I ever going to compete? I am I looking at the wrong places for suppliers? How are they so ridiculously cheap????
I'm totally panicing. Anyone have any input????
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