Sell it but cannot SPELL it

Robert Young · October 18th, 2012, 05:19 PM

Today a client sent in their own design to be digitized... they offer screen printing and embroidery services. As is often the case when they created their corporate logo they did not factor embroidery requirements... so while the design is great for screen printing it would not embroider without being over 9 inches wide... kinda large for a left chest, even here in Texas.

Trying to explain this should not be like pulling teeth, but it often is... they sell it but really have no concept of what is needed for quality... letter sizes, line thicknesses, and don't even bring up thinner 60wt thread as they are already overwhelmed by their COGS and their head may explode!!

To make it all even better they misspelled EMBROIDERED and their logo has EMBROIDERD....... I visited their website and it has been that way for quite a while for them... in the WHO ARE WE tab... That page has 8 misspellings with 2 being right in the first line!! Funny since the page is devoted to explaining how the owner started this company right after graduating college...... ???

Alan_Hepburn · October 18th, 2012, 10:32 PM

That's just a reflection of today's educational system - spelling and grammar are not important; the important thing is that the message gets across.

Unfortunately, all too often the message that gets across is that the author is illiterate...

Prosperi-Tees · October 18th, 2012, 10:42 PM

Are there guidelines for embroidery? I would like yo add it to our offering but want to learn the lingo and requirements and what not. It seems its harder to get embroidery information as opposed to screen printing.. Kinda like a secret society... Lol

tonypep · October 19th, 2012, 09:21 AM

Quote:

Originally Posted by Alan_Hepburn

That's just a reflection of today's educational system - spelling and grammar are not important; the important thing is that the message gets across.

Unfortunately, all too often the message that gets across is that the author is illiterate...

Sort of like "We learned this in Collage"

Robert Young · October 19th, 2012, 09:37 AM

Quote:

Originally Posted by Prosperi-Tees

Are there guidelines for embroidery? I would like yo add it to our offering but want to learn the lingo and requirements and what not. It seems its harder to get embroidery information as opposed to screen printing.. Kinda like a secret society... Lol

I agree that a few years ago this could have been very true... but today with YouTube and Search Engines and Wiki options I would think anyone serious could learn quite a lot in a short period of time. The classes at any ISS show would also benefit anyone in the industry.

minimalist · October 19th, 2012, 12:19 PM

Quote:

Originally Posted by Robert Young

Today a client sent in their own design to be digitized... they offer screen printing and embroidery services. As is often the case when they created their corporate logo they did not factor embroidery requirements... so while the design is great for screen printing it would not embroider without being over 9 inches wide... kinda large for a left chest, even here in Texas.

Trying to explain this should not be like pulling teeth, but it often is... they sell it but really have no concept of what is needed for quality... letter sizes, line thicknesses, and don't even bring up thinner 60wt thread as they are already overwhelmed by their COGS and their head may explode!!

To make it all even better they misspelled EMBROIDERED and their logo has EMBROIDERD....... I visited their website and it has been that way for quite a while for them... in the WHO ARE WE tab... That page has 8 misspellings with 2 being right in the first line!! Funny since the page is devoted to explaining how the owner started this company right after graduating college...... ???

Unline Univecity klasses offur the besst edukashion.

Reminds me of a story. A young man in the early 1900's parents were having a hard time making it. They told their 9-10 year old son (don't remember the exact age) that he would have to go out and support himself as they no longer could afford it. He went to work as an accountant for a company and by the age of 22 he had the title as President of that same company. He then commissioned a novice architect who really needed work to build a place for his entire family. Later he funded many more projects that got the architect's name out there. The architect's name was Frank Lloyd Wright.

All this by a kid who never finished school and never went to college. Now we have "educated" people that have no understand of spelling and grammar as well as how things work.

minimalist · October 19th, 2012, 12:23 PM

Quote:

Originally Posted by Prosperi-Tees

Are there guidelines for embroidery? I would like yo add it to our offering but want to learn the lingo and requirements and what not. It seems its harder to get embroidery information as opposed to screen printing.. Kinda like a secret society... Lol

I had roughly 8 hours of training on the machine and software. While I still don't digitize yet, everything else I learned by myself (with the occasional call to tech support). The only real problem I have is seeing that tiny needle opening with reading glasses.

Robert Young · October 19th, 2012, 12:44 PM

WAIT! you mean the thread is supposed to go THROUGH the needle?? WOW, no wonder my machine won't sew a lick.

BJ24 · October 19th, 2012, 01:11 PM

This is the best post I have seen in a while! This is how I have been feeling lately! I am tired of seeing designs that the height is double the width and they want it to go on a hat with maximum height of 2". When people are "creating a logo for embroidery" please consider if you plan on putting it on hats! People say they created it just for embroidery yet the logo is so tall compared to the width that when you bring it down to 2" height all the detail is lost and they don't understand why. There are rules to embroidery but sometimes plain common sense can work too.

Robert Young · October 19th, 2012, 02:33 PM

common sense? Malarkey I say, Malarkey!