January 30th, 2017, 08:50 PM
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#6 (permalink)
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Senior Member
- Join Date:
- Jan 2011
- Posts:
- 271
- Liked:
- 60 times
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Re: T4 What determines your pricing?
i charge by complexity/the amount of time i estimate the time will take to do. 20 years ago almost everybody was charging by stitch count, but that never made sense to me. i can create 100,000 stitches with a couple of clicks....or on a smaller design there are so many ways to jack up the stitch count with a slightly small stitch length, or tighter underlay, etc. so i've always priced the same way. i did lower my prices a bit a couple of years ago, but not by much. i've discovered that most of the people that are looking for the rock bottom dollar designs really don't care much about the quality of embroidery they're putting out....and that's not the kind of customer i'm targeting anyway.
i believe what you charge should reflect the quality of service that you're providing. that said, i think customer service is just as important as a quality product. so i never charge for minor edits, or a rush fee, and sometimes even send freebies if i know they're personal designs for my long-time customers, etc. i like happy customers. some of them have turned out to be great friends. i went do the wilcom class with a customer that i've had since 2000. it was so nice meeting her in person!
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