Quote:
Originally Posted by Robert Young
and what about the advertising agencies that actually are paid good money to create logos.. WHAT ?? they do not think embroidery is part of the equation?
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tax deductible roadtrip...even better!
i don't know anything about advertising agencies and the logos they create...and i would imagine that they don't know anything about digitizing or embroidery either. it sure would be a nice bonus if they did! but i just consider it part of my job. explaining what will work and what won't and give options. i had to redo a bad logo a customer got somewhere else yesterday. there was a larger version and a smaller version. the larger one was fine. the smaller one, they did the tagline in running stitch lettering. ICK! my recommendations:
"so, for the smaller version they have a couple of choices
live with it as an illegible running stitch lettering
i can do it as a smaller satin stitch lettering and it will still be illegible AND you'll get thread breaks
do the top lettering smaller and keep the taglines the same size as the larger one
don't use a smaller version, or
remove the tagline and lose the "INC." on the second line of text on the smaller version so i can make that line a little larger, but they can keep the rest. "
i'd much rather give recommendations for a design that will work up front, than do a design that i know will look or stitch like hell.