June 23rd, 2008, 01:17 AM
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#10 (permalink)
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Senior Member
- Join Date:
- Sep 2007
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Re: Trying to figure out embroidery pricing...
interesting topic. and robert you are absolutely right. Here where im from and im not going to lie here my gross annual sales are just under 400k and im charging around .50 per thousand. even less sometimes. mind you i have 42 heads but thats not important. the point is people are underestimating the power of china. And the companies who charge 3.00 are going to eventually go out of business. 5 of the major companies here have gone under due to over pricing embroidery. they're charging 3.00 for a 6000 stitch design on a 100 piece order. and they went under. i dont know about the states but here prices are not like this. i do a job yearly its 60k alone and they bring me 5,000 t shirts alone with a 4000 stitch logo i charge $1 you heard me a dollar. lol and i did a 12,000 stitch logo for 2$ on a 250 piece order and im still making good money. good money too. The thing is if your charging 3 dollars per thousand stitch and someone has 20,000 units they might as well go to china and get it for 20cents for the whole design. but the only thing that is stopping small embroidery companies from going under is small businesses and smaller orders. someone with 500pcs is not going to china or peru etc.. theyre staying local. someone who is doing even 4000pcs is staying local. but the big orders are not here anymore.
and ive made over 100,000 investment and made my money a dozen times over again with lower prices good embroidery and happy customers. ive seen embroidery for as low as 10cents per thousand stitches thats a little extreme. but hey if you can get 3$ go for it. but that wont happen here. you'll be out of business in a week.
only my input and my market here.
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